Marketing and Sales

Market Orientation Worksheet

 

1 Instructions
2 Customer Orientation
3 Competitor Orientation
  • How to use this tool

    We encourage you to read our learning guide on market orientation before using this tool. This worksheet is designed to provoke reflection on your social enterprise's market orientation, helping you to think through and articulate what you currently know about your customers and competitors. Once complete, this tool will produce a summary report of your assumptions so you can reflect on where more information may be needed. In turn, this can be used to inform and structure additional market research initiatives.

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