For employment social enterprises, every activity can seem like a balancing act between business and mission. What kind of culture supports effective marketing and healthy sales?
In order to successfully price and market your social enterprise’s goods or services, you must develop a deep understanding of who your customers are and what it is that they value when making a purchasing decision.
Determine if your product or service is above, below, or at average market price and identify your strengths and weaknesses compared to your competitors.