Getting Savvy with Social Media

Recorded: August 22nd, 2019


The internet has 4.2 billion users, over 3 billion active social media users. On average, people have 5 social media accounts and spend an average of 116 minutes a day on social media. In today’s vast digital landscape we know consumers have many choices at their fingertips which makes it imperative for brands to stand out from the crowd to reach their target audience. How does a brand or business develop a successful strategy given the speed of change in social?

We partnered with Bank of America to present this webinar which explores the best practices needed to establish the right foundation, approach and measurement plan to incorporate social media into your day-to-day routines. Bank of America share how they built their social program by listening to their audience, learning, and being useful to them.

Key topics include how Bank of America uses social media, the current state of social media, how to build your brand, and how to use social media for growth.


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