The strategic purpose of event fundraising is to activate generosity through curated experiences.
Topic: Raising Capital & Fundraising
Raising Capital & Fundraising Resources
The strategic purpose of annual giving is to activate generosity through compelling content. Annual giving is probably the most common strategy in fundraising.
This is a helpful resource for those seeking to better understand the terminology and concepts related to Employment Social Enterprises (ESEs) and the broader field of social entrepreneurship.
There are five broad strategies in fundraising and, depending on the organization, one or all five of these strategies can be chosen.
The following overview offers guidance on the types of messages that convert audiences and customers into lifelong donors.