Interested in learning how to drive growth for your organization? Join Simon-Kucher, the world’s leading pricing and growth specialist, as they provide an overview of pricing basics, why it should be a forefront topic, and when you should conduct a project. Juma also joined for r a live case study on their engagement with Simon-Kucher and the impact that was unlocked.
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Business Planning
An employment social enterprise is an organization that 1) derives a meaningful portion of its total budget from the sale of goods and services, and 2) purposefully hires and supports a specific population of employees as part of its mission. The Business Planning section covers the first element in depth, while the Employee Success Program section covers the second.
The Business Planning section explores three core concepts in some depth: a) how ESEs generate earned revenue, b) how ESEs can maintain or increase profitability of business operations, and c) best practices around how ESEs can plan for the future, whether by exploring growth scenarios, business model pivots, or other actions.
All Business Planning Resources
This session will begin with an introduction to the marketing funnel as a framework for building your customer pipeline and managing towards sales goals.
You will learn about the importance of customer segmentation and the 3 different categories of value proposition. You will even have a chance to draft your own value proposition for a core customer group. Together, we will then identify the most important customer assumptions to test, which is a foundation for the later courses on promotions, sales channels, and pricing.
Get a refresh on (or an introduction to) using the business model canvas to envision a future-state business and then testing the critical assumptions that underpin your ability to achieve that future state. The session will focus on filling in a business model canvas and identifying the most critical underlying assumptions and exploring the concept of lean experimentation.
This session builds on the Government Funding & ESEs 101 session by going deeper into the impacts (both positive and negative) government funding can have on an ESE’s business model and impact goals. This session was part of the Fall 2023 Raising Capital & Increasing Revenue CE Week.
If you're exploring financing options, or considering debt, this session will equip you with the knowledge to make strategic decisions about how to finance cash flow and working capital needs. This session was part of the Fall 2023 Raising Capital & Increasing Revenue CE Week.
In this workshop we'll evaluate the effectiveness of current proposals and discuss the key features of effective proposals. We will also hear from ESEs who are working to strengthen their proposal writing. This session was part of the Fall 2023 Raising Capital & Increasing Revenue CE Week.
In this session we will discuss the different types of government funding available to ESEs from federal, state, and local government agencies, and options for pursuing these funding resources. We will also hear from a REDF Community ESE about their experience seeking and executing government contracts. This session was part of the Fall 2023 Raising Capital & Increasing Revenue CE Week.
Learn more about when and how you should leverage customer interviews and focus groups for gathering customer feedback.
See an example of a sales channel analysis to evaluate individual channel performance and prioritize channels for future investment.