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Marketing and Sales
Learn how to effectively market your social enterprise and grow your sales.
2016-07-18 16:48:04
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Four questions social enterprises must answer in order to effectively market themselves.
Read More >2019-01-08 07:32:23
Market Orientation
For employment social enterprises, every activity can seem like a balancing act between business and mission. What kind of culture supports effective marketing and healthy sales?
Read learning guide >2018-11-29 10:58:31
Market Orientation Worksheet
Use this worksheet to think through and articulate what you currently know about your customers and competitors, so you can reflect on where more information may be needed and structure additional market research initiatives.
Use tool >2019-02-28 08:14:20
Communicating Value and Commitment to Quality
Employment social enterprises often wonder whether their marketing should lead with product or mission. This learning guide focuses on how to communicate value throughout your marketing efforts.
Read learning guide >2019-02-05 09:07:07
Surveying Your Customers
Surveys can further the connection between your business and your customers. Learn how to think strategically about how to plan and executive your survey campaigns.
Read learning guide >2019-02-05 09:19:21
Customer Interviews and Focus Groups
Having person-to-person connections as part of your market analysis toolbox helps you develop Insights on exactly how your product or service provides unique value in peoples’ lives.
Read learning guide >2016-08-29 17:11:33
Core Drivers of Success: Identity
Identity is an organization’s clear and coherent purpose and its realization internally as a set of aligned operational and cultural practices and externally in exceptional communications.
Read Full article >2016-10-14 12:05:47
Managing Key Relationships: Customers
Four techniques to help your social enterprise become a customer-driven as well as mission-driven organization.
Read Full article >2019-02-05 07:07:37
Customer Feedback in Practice
This learning guide will provide an overview of the possibilities and practical considerations for moving forward with a solid customer feedback plan.
Read learning guide >2016-07-18 11:08:47
Branding and Rebranding
Build an authentic and consistent brand by understanding what does (and doesn’t) support the image you’re trying to achieve.
Read Full article >2016-07-13 15:42:46
Tailoring Your Pitch
Effectively and quickly communicate the value of your product. Understand what it is that your customers value and tailor your message accordingly.
Read Full article >2016-07-18 16:26:01
Engaging Customers
Engaging your customers means making them see the impact that their purchases have. Aim to achieve these four goals to maximize engagement with your social enterprise.
Read Full article >Pricing
2018-04-15 01:00:48
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Why price is an important, but often overlooked, mechanism for achieving your social enterprise’s goals.
Read learning guide >2018-04-15 13:44:14
Break-Even Analysis
Understand the costs of making your products and the price or the volume that it would require to break-even.
Read learning guide >2018-05-23 15:09:55
Key Purchasing Criteria
In order to successfully price and market your social enterprise’s goods or services, you must develop a deep understanding of who your customers are and what it is that they value when making a purchasing decision.
Read learning guide >2018-06-28 07:48:35
Price and Product Benchmarking
Determine if your product or service is above, below, or at average market price and identify your strengths and weaknesses compared to your competitors.
Read learning guide >2018-05-23 16:48:11
Common Pricing Strategies
The price you set for your product or service is one of the most important business decisions you will make. Here are five common strategies for pricing your social enterprise’s goods or services.
Read learning guide >Messaging
2016-05-11 18:09:05
Social Enterprise Messaging Study
Survey of the field to learn the challenges and opportunities in communicating the value of employment social enterprises.
Read Full article >2016-05-16 12:53:00
Social Enterprise Messaging Guidelines
Recommendations for social enterprises to help normalize the term and communicate a more unified message.
Read Full article >
