Storytelling is one of your social enterprise’s most powerful marketing tools. Sharing the stories of your employees and leadership, as well as your business’ impact on the world, creates an emotional connection to your work – and sets you apart from your competitors.
Stage: Manage a Social Enterprise
Selling process refers to a series of steps taken to sell a product or service to a customer. A strong sales process is repeatable and scalable, leverages standardized tools and templates, outlines clear roles and responsibilities for sales team members, and is data driven.
Pricing strategy is how a business determines the ideal price of a product or service, informed by a range of factors such as business costs, competition, and customer value.
Organizational structure is the way an organization is set up to operate to carry out the mission. It’s like a map that shows who does what and how the teams and functions of the organization work together.
Inventory management refers to the process of ordering, storing, and using an organization’s inventory. This includes the warehousing, processing, and overall management of raw materials, as well as work-in-progress (WIP) inventory and finished products.
During my annual evaluations with my Board, I began giving transition signals, saying that I saw myself remaining in my CEO role for “no longer than five years.” Then it became “two to five years” …and then “about two years.” Until one day, I said to my Board Chair and Vice-Chair, “I would like to leave in a year.”
Financial infrastructure and internal controls are the accounting systems and processes that enable the management and security of an organization’s cash, inventory, payments, invoicing, and other money-related business processes.
This is a helpful resource for those seeking to better understand the terminology and concepts related to Employment Social Enterprises (ESEs) and the broader field of social entrepreneurship.
There are five broad strategies in fundraising and, depending on the organization, one or all five of these strategies can be chosen.
The following overview offers guidance on the types of messages that convert audiences and customers into lifelong donors.