This session will begin with an introduction to the marketing funnel as a framework for building your customer pipeline and managing towards sales goals.
Content Type: Tools & Templates
Interested in learning how to drive growth for your organization? Join Simon-Kucher, the world’s leading pricing and growth specialist, as they provide an overview of pricing basics, why it should be a forefront topic, and when you should conduct a project. Juma also joined for r a live case study on their engagement with Simon-Kucher and the impact that was unlocked.
This session will begin with an introduction to the marketing funnel as a framework for building your customer pipeline and managing towards sales goals.
You will learn about the importance of customer segmentation and the 3 different categories of value proposition. You will even have a chance to draft your own value proposition for a core customer group. Together, we will then identify the most important customer assumptions to test, which is a foundation for the later courses on promotions, sales channels, and pricing.
Get a refresh on (or an introduction to) using the business model canvas to envision a future-state business and then testing the critical assumptions that underpin your ability to achieve that future state. The session will focus on filling in a business model canvas and identifying the most critical underlying assumptions and exploring the concept of lean experimentation.
In this final session with The Hub at New Moms we look at the last part of the enterprise experience: successfully making the leap to a new job. We’ll explore the relationship between goodness-of-fit matching and Executive Skills, and we’ll reference promising and best practices for post-employment program design, including case studies and new tools.
The focus of session 2 will be on the onboarding, employment, and performance management phase of the participant experience. You’ll be prompted to draw the connections between program design, environmental modifications, and goal progression within your own programs.
During this session we will explore the initial stages of interacting with potential employees including recruiting and outreach; interviewing and hiring; and onboarding and expectation-setting. Specifically, we’ll cover the concepts behind the science of scarcity and the stages of readiness for change.
Part of effective board governance is to keep in mind the expertise, skills and demographics that you ideally wish to have represented on our board, and then surveying board membership to identify gaps that may be targeted for future board recruitment. This sample survey breaks down board composition by: professional expertise, areas of influence, and demographic information.
In this workshop, we will explore the unique role of the nonprofit board in supporting an organization’s financial resilience, as well as the importance of the ED/Board partnership.