About This Resource

Learn more about the common pricing strategies with a few bonus strategies!

Introduction

The price you set for your product or service is one of the most important business decisions you will make. REDF has found that many social enterprises do not have a strong methodology when setting the prices they charge, and they do not reevaluate those assumptions often enough or at all. This means that many social enterprises are mispricing their products or services, forgoing much needed revenue.