This session will begin with an introduction to the marketing funnel as a framework for building your customer pipeline and managing towards sales goals.
Stage: Grow a Social Enterprise
Interested in learning how to drive growth for your organization? Join Simon-Kucher, the world’s leading pricing and growth specialist, as they provide an overview of pricing basics, why it should be a forefront topic, and when you should conduct a project. Juma also joined for r a live case study on their engagement with Simon-Kucher and the impact that was unlocked.
This session will begin with an introduction to the marketing funnel as a framework for building your customer pipeline and managing towards sales goals.
You will learn about the importance of customer segmentation and the 3 different categories of value proposition. You will even have a chance to draft your own value proposition for a core customer group. Together, we will then identify the most important customer assumptions to test, which is a foundation for the later courses on promotions, sales channels, and pricing.
Get a refresh on (or an introduction to) using the business model canvas to envision a future-state business and then testing the critical assumptions that underpin your ability to achieve that future state. The session will focus on filling in a business model canvas and identifying the most critical underlying assumptions and exploring the concept of lean experimentation.
Part of effective board governance is to keep in mind the expertise, skills and demographics that you ideally wish to have represented on our board, and then surveying board membership to identify gaps that may be targeted for future board recruitment. This sample survey breaks down board composition by: professional expertise, areas of influence, and demographic information.
This chart provides a quick break down of what management/the exec team at an ESE should be responsible for and what the board is responsible for. The checklist lists tools you can use to clarify roles, responsibilities and processes related to governance.
Session 1 began with an introduction to some of the basics to consider when you’re getting started on your organization’s succession plan
In session 3 we walked through all of the steps for activating a succession plan, which include: Determining a leader’s transition date, pre-departure planning, communications plans, search firms, and more!
In session 2 we continued the series by looking at what to consider when outlining a plan for managing an unforeseen or emergency leadership transition.