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About This Resource

This session was part of our 2024 REDF Community Retreat in Los Angeles, CA.

Session Description

One of the best ways to improve sales and increase revenue is strengthening product market fit. Sounds good, but how do we get there…?

One approach is hearing and acting on feedback from your customers. In this session we will have the time to practice

  • Identifying unique customers and a piece of their common, constructive feedback.
  • Testing assumptions about that feedback.
  • Developing an action plan to address that same feedback.  

A primary focus of this session will be experimentation, so be ready to roll up your sleeves, make some mistakes, and try something new. 

This session is designed for anyone that is interested in strengthening the ability of their enterprise to increase sales through a better understanding of their customers.

Session Materials

The session materials for our workshop are designed to enhance your learning experience and support practical application. These materials include the comprehensive Power Point deck used during the workshop, providing you with all the key insights and information covered. Plus, we’ve got worksheets and resources for you to try out the concepts and strategies on your own or with your team. These resources are designed to help you understand and use what you’ve learned in your own day-to-day work.

PowerPoint Deck

Customer Feedback Worksheet

Question & Action Bank

About the Facilitators

Rony Cepeda Mekosh, is a capacity building senior manager at REDF. He delivers tailored capacity building services and technical assistance to REDF’s employment social enterprise (ESE) partners. His work includes helping to lead the annual Baseline Assessment for all incoming Growth Portfolio grantees, which establishes organizational strengths and opportunities for capacity building support over their grant period with REDF.

Grace Figliomeni is the Sales Manager at Freedom a la Cart, a nonprofit social enterprise that empowers survivors of sex trafficking and exploitation to build lives of freedom and self-sufficiency. Grace began working at Freedom in 2019 as a student intern for the supportive services department. She has also served as the CEO’s Administrative Assistant and as a Community Engagement Coordinator before entering her current role. Grace fell in love with Freedom a la Cart’s mission and business model while studying at The Ohio State University for a degree in Business Administration and a minor in Nonprofits Management.