Interested in learning how to drive growth for your organization? Join Simon-Kucher, the world’s leading pricing and growth specialist, as they provide an overview of pricing basics, why it should be a forefront topic, and when you should conduct a project. Juma also joined for r a live case study on their engagement with Simon-Kucher and the impact that was unlocked.
Topic: Growth Planning
Growth Planning Resources
This session will begin with an introduction to the marketing funnel as a framework for building your customer pipeline and managing towards sales goals.
You will learn about the importance of customer segmentation and the 3 different categories of value proposition. You will even have a chance to draft your own value proposition for a core customer group. Together, we will then identify the most important customer assumptions to test, which is a foundation for the later courses on promotions, sales channels, and pricing.
Get a refresh on (or an introduction to) using the business model canvas to envision a future-state business and then testing the critical assumptions that underpin your ability to achieve that future state. The session will focus on filling in a business model canvas and identifying the most critical underlying assumptions and exploring the concept of lean experimentation.
Logic Models are useful tools to help ESEs write out their plan for impact and how to potentially measure it!
This case study tells the story of how an employment social enterprise (ESE) defined goals, selected venture criteria, and used them to identify the ideal city to expand to.
This resource provides key operational, social, and financial criteria a social enterprise should consider when deciding how to grow. Social enterprise executive teams who are evaluating the potential of a growth strategy should review this resource and develop their own set of venture criteria.
Growth Capital is enterprise-level funding or investment that builds the capacity for business expansion and strategic planning. Growth Capital provides social enterprises with the space for deep reflection before tackling the next step in their plan to scale.
Today’s social entrepreneurs grow their ventures in the name of both financial viability and social impact.
One option for achieving scale faster than organic growth is by having others replicate the business model (sometimes referred to as “franchising”).