See examples of themes and questions that can be addressed in a customer interview with an existing or prospective customer. You can use this guide as a starting point to create your own guide by selecting and tailoring questions relevant to your business and adding your own.
Topic: Business Planning
Business Planning Resources
Before your social enterprise can evaluate different pricing strategies for its products, it must first understand two crucial pieces of information. In this deep dive, we will learn how to 1) Understand your social enterprise’s cost structure and 2) Conduct a break-even analysis.

Use this simple business model canvas template called “The Impact Canvas” that is tailored for social enterprises to lay out your business idea.
We’ve created a tool to help you evaluate potential, and even current, partner and customers, based on what is important to YOUR organization. This makes it easier to pursue, release, and/or keep a partner or customer to help you increase your impact!

Learn more about the common pricing strategies with a few bonus strategies!
Understanding pricing power is crucial because it directly influences a company’s ability to thrive and adapt in a dynamic marketplace.
Review an example of a business plan to gain a perspective on the structure, format and language of an ESE business plan.
Develop a point of view on how your products are priced relative to competitors in the market.
You can use this tool to determine whether prospective customers are a good fit for the organization and how likely they are to become customers.
Learn more about how to conduct a NPS survey and analysis, and see an example analysis output.