An employment social enterprise is an organization that 1) derives a meaningful portion of its total budget from the sale of goods and services, and 2) purposefully hires and supports a specific population of employees as part of its mission. The Business Planning section covers the first element in depth, while the Employee Success Program section covers the second.
The Business Planning section explores three core concepts in some depth: a) how ESEs generate earned revenue, b) how ESEs can maintain or increase profitability of business operations, and c) best practices around how ESEs can plan for the future, whether by exploring growth scenarios, business model pivots, or other actions.
All Business Planning Resources
Selling process refers to a series of steps taken to sell a product or service to a customer. A strong sales process is repeatable and scalable, leverages standardized tools and templates, outlines clear roles and responsibilities for sales team members, and is data driven.
Pricing strategy is how a business determines the ideal price of a product or service, informed by a range of factors such as business costs, competition, and customer value.
This is a helpful resource for those seeking to better understand the terminology and concepts related to Employment Social Enterprises (ESEs) and the broader field of social entrepreneurship.
Fixed and variable costs refer to the categorization of business expenses depending on whether they are affected by changes in product/service quantity sold, or whether they remain constant regardless of quantity sold.
A business plan describes a business’s overarching objectives and describes a plan for how it will achieve those objectives.
Sales channels are the methods a business uses to sell products or services to customers.