About This Resource
This session was part of the 2022-2023 Plan for Growth 101 CE Series
An evidence-based value proposition is a prerequisite for several components of a good growth plan, including market sizing and product/service pricing. As a participant, you will learn about the importance of customer segmentation and the 3 different categories of value proposition. You will even have a chance to draft your own value proposition for a core customer group. Together, we will then identify the most important customer assumptions to test, which is a foundation for the later courses on promotions, sales channels, and pricing.
How We’ll Spend Our Time:
The session will be presented in two parts
- We will cover the value of customer segmentation and the three types of value propositions.
- You will write your own value proposition using the Value Proposition Canvas to identify customer pains and gains.
Audience: This session is designed for CEOs Executive Directors, and/or Enterprise Directors and Managers with at least partial responsibility for business decisions.
Below is the session recording and accompanying materials
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