About This Resource
This session was part of the 2022-2023 Plan for Growth 101 CE Series
This session begins with an introduction to the marketing funnel as a framework for building your customer pipeline and managing towards sales goals.
Together, we will dig into
- The B2B sales process and share guidance for managing your sales funnel when building personal relationships and identifying mutual fit is critical to moving potential customers through your funnel to a closed deal.
- The unique challenges and opportunities of selling and marketing your product when your product is your people; for example, alternative staffing enterprises and service businesses.
- The notion that: Strategic alignment between sales and recruiting is key.
Audience: This session is designed for CEOs Executive Directors, and/or Enterprise Directors and Managers with at least partial responsibility for business decisions.