You will learn about the importance of customer segmentation and the 3 different categories of value proposition. You will even have a chance to draft your own value proposition for a core customer group. Together, we will then identify the most important customer assumptions to test, which is a foundation for the later courses on promotions, sales channels, and pricing.
Explore by Stage:
Growing an ESE
Learn more about how to grow your ESE to new and sustainable heights!
Welcome to the pivotal stage of growing your Employment Social Enterprise (ESE), where your vision expands and the possibilities are boundless. This phase involves a strategic process of evaluating feasibility and crafting a comprehensive strategy for pursuing new avenues of expansion, each holding the potential to amplify your social impact.
Growing an ESE isn’t just about scaling up; it’s about making well-informed choices that align with your mission and values. These choices may include exploring new business lines, launching innovative products, diversifying your sales channels, establishing partnerships with government agencies, or expanding your reach into new geographical areas.
A thoughtfully developed growth plan is your compass in this journey. It empowers you to allocate your limited resources optimally, ensuring they are directed toward the most promising initiatives. It also equips you to analyze growth options from various angles, considering social, financial, operational, and organizational aspects. Importantly, it enables you to effectively communicate the rationale behind your growth decisions to key stakeholders, including your dedicated employees, board members, and valued funders.
In this section of our website, our comprehensive resources will equip you with the knowledge and tools to assess the requirements for your growth journey, from personnel and equipment to facilities, all while carefully considering the potential impact on your current operations.We understand that growth can be both exhilarating and challenging, and we’re here to support you every step of the way.
Welcome to the world of expanding possibilities and deepening impact. Your journey to grow your Employment Social Enterprise is not just about doing more; it’s about doing more with purpose. Together, we’ll continue to shape a brighter future for your organization and the communities it serves. Get ready to embark on this exciting adventure of growth and positive change.
Resources For Your Journey
This session explores designing and sustaining values-centered elements of the participant employee experience in ESEs, which can increase participant employee satisfaction, engagement, and retention.
We are excited to host a workshop designed to unravel the intricacies of operational growth within Employment Social Enterprises (ESEs). The Women's Bean Project team will share firsthand experiences and insights into the intentional strategy behind their substantial growth in both their business and employee success operations.
This interactive session explores strategies for increasing employee competitiveness in the job market and equipping ESEs with tools to improve long-term workforce outcomes, including economic power.
We are excited to host a a workshop focused on unpacking the choices related to updating and growing financial staffing, technology, and workflows in ways that are matched to your goals and your organization’s financial health.
This session is designed to equip you to evaluate the viability of each strategy as if you were your own consultant: grants, major gifts, corporate sponsorships, events, and annual giving. You will consider each strategy through a matrix that ranks: sustainability, return on investment, return horizon, scalability, and needed infrastructure.
We are excited for an an encore presentation with Dan Rhoton from Hopeworks, who will revisit and expand upon his insightful workshop on ESE expansion to a new location. We will discuss venture criteria, decision-making processes, operational planning and support into new markets, and culture across sites.
This session is designed for ESEs that offer, are building, or hoping to improve the employee success structures within their enterprise. Additionally, these leaders are considering what elements outside of a paycheck promote a greater sense of wellbeing for participants and employees.
Attendees will learn about the core principles of TIC, understand its relevance in ESE settings, and explore practical strategies for integrating TIC into their work. The goal is to equip attendees with foundational knowledge of TIC to enhance their ability to support individuals who have experienced trauma, fostering more supportive and effective work environments.
Join REDF’s Government Partnerships & Policy Team and two Socal-based ESEs: Center for Living and Learning and Chrysalis for a session designed to provide insights from direct experience into approaches for identifying valuable partnerships and accessing public support. As part of this session, attendees will hear case studies from both ESEs and engage with the following....